Go back

Sun 22. Sep 2019

Mobile Growth Summit 2019 – Moving Marketing Forward

On September 18 and 19, over 500 mobile marketing experts met at the Mobile Growth Summit in Berlin, the world's largest conference for mobile growth and brand marketing. We were there again and received exciting insights into strategies as well as interesting best practices, such as user retention. For the sustainable growth of mobile apps, it is important to focus first on user activation and not on the acquisition.

"If you invest in growth before you have retention, you're not acquiring users, and you're RENTING them." (Gillian Morris, hit list)

In practice, 90% of app users are lost within the first three months. But the recovery is worth it because a returning user generates, on average 67% more revenue than a new user. An effective strategy is: Turn your users into enthusiastic fans.

The Mobile Growth Summit Europe has long since become a standard fixture among the events on the scene and is, of course, a fixed component of our event calendar for 2020.

Conference Fairs & Events On Tour Product Marketing Trends

Add a comment

What is the sum of 3 and 2?

Thu 9. Dec 2021

Get some insights from our HR team to ensure that diversity and inclusivity are inculcated right from the recruitment process.

Fri 11. Jun 2021

A recap from Apple's annual Worldwide Developers Conference.

Thu 8. Apr 2021

eSIM technology has taken off and will connect 2.4   billion devices in 2025. Read more here about the trends for 2021.

Fri 26. Mar 2021

Did you know that installing an eSIM on your smartphone is as easy as installing an app?

Thu 11. Mar 2021

Blockchain and eSIM are future technologies that drive changes in many markets, with the physical SIM card is soon to be consigned to history.

Fri 25. Sep 2020

What will our working world look like after the coronavirus pandemic? Read more here about this important question.

Tue 22. Sep 2020

This article gives insights from Minhee, Brand Marketing Designer from South Korea.

Fri 26. Jun 2020

Before you pick up the video camera and start producing content, start planning a video strategy, and ask yourself some critical questions.

Fri 19. Jun 2020

The more that companies are digitalizing their processes, the more crisis-resistant and sustainable their business is.

Wed 27. May 2020

Learn more in this article about why you should consider integrating video to your Marketing Strategy.

Tue 19. May 2020

Small effort, huge effect: A professional onboarding process quickly turns expectant candidates into enthusiastic employees.

Fri 8. May 2020

By using eSIM technology, the new version DENT 3.1.0 simplifies the use of global data for everybody.

Wed 8. Apr 2020

G+D Mobile Security and DENT Wireless demonstrate how easy eSIM Management can be implemented.

Wed 1. Apr 2020

Toni, web developer at TDSoftware, talks about the highlights of the most important conference for frontend developers.

The picture shows the setting screen, where two SIM cards are displayed, one is DENT LTE as the operator, and the other is Vodaphone.de.

Wed 12. Feb 2020

Only five months ago, we had a vision, and now with the new version of the DENT app, a brand-new eSIM feature.

The picture shows the TDSoftware Team in front of the company Logo in the office in Jena.

Sun 22. Dec 2019

What a great year 2019! There were so many highlights and milestones achieved!

The picture shows a desk with different things concerning product marketing, a mind map, a computer with analyses, and a plan with the marketing strategy.

Sun 22. Sep 2019

Retention is the key to the sustainable growth of mobile apps. It is essential to focus first on user activation and not on acquisition.

Picture of the Samsung Galaxy Blockchain Wallet with DENT as DApp. The South Korean tech giant Samsung has added Bitcoin and more than 30 digital tokens to its blockchain wallet.

Thu 5. Sep 2019

The South Korean tech giant Samsung has added Bitcoin and more than 30 digital tokens to its blockchain wallet.

The Picture shows a fire work the celebration of reaching the 20 million DENT users.

Fri 23. Aug 2019

Incredible milestone for DENT's second anniversary!

The picture shows scenes from the whitewater adventure at the summer team event.

Sun 30. Jun 2019

Events like the Jenaer Company run or the TDSoftware Summer Team outside our office not only makes us a team but a small family.

The pictures shows the different results of the cross-channel campaign, such as ads for social media, screens, websites, information desks, and a poster.

Mon 10. Jun 2019

The product marketing team is working hard on concepts, creation, and execution of app marketing campaigns.

The picture shows the logos of the test automation setup: Bitbucket, Jenkins, Appium, and Allure. The logos are arranged in a circle.

Mon 20. May 2019

Testing user scenarios efficiently and automatically.

The picture shows the new feature, the Blockchain-based DENT World Telco, which enables worldwide voice calls directly from the DENT App.

Mon 25. Mar 2019

Blockchain-based DENT World Telco enables worldwide voice calls directly from the DENT App.

The picture shows the core of the app, the Trading View with the Order Book and Trade History.

Mon 7. Jan 2019

Our new product DENT Exchange, enables the global trading of mobile data for the first time.

Alle Beiträge >

Categories

Follow us!

You might also like...

Thu 9. Dec 2021

Get some insights from our HR team to ensure that diversity and inclusivity are inculcated right from the recruitment process.

Fri 11. Jun 2021

A recap from Apple's annual Worldwide Developers Conference.

Thu 8. Apr 2021

eSIM technology has taken off and will connect 2.4   billion devices in 2025. Read more here about the trends for 2021.