Sun 22. Sep 2019
Mobile Growth Summit 2019 – Moving Marketing Forward
On September 18 and 19, over 500 mobile marketing experts met at the Mobile Growth Summit in Berlin, the world's largest conference for mobile growth and brand marketing. We were there again and received exciting insights into strategies as well as interesting best practices, such as user retention. For the sustainable growth of mobile apps, it is important to focus first on user activation and not on the acquisition.
"If you invest in growth before you have retention, you're not acquiring users, and you're RENTING them." (Gillian Morris, hit list)
In practice, 90% of app users are lost within the first three months. But the recovery is worth it because a returning user generates, on average 67% more revenue than a new user. An effective strategy is: Turn your users into enthusiastic fans.
The Mobile Growth Summit Europe has long since become a standard fixture among the events on the scene and is, of course, a fixed component of our event calendar for 2020.
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Sun 22. Sep 2019
Retention is the key to the sustainable growth of mobile apps. It is essential to focus first on user activation and not on acquisition.
Thu 5. Sep 2019
The South Korean tech giant Samsung has added Bitcoin and more than 30 digital tokens to its blockchain wallet.
Fri 23. Aug 2019
Incredible milestone for DENT's second anniversary!
Mon 10. Jun 2019
The product marketing team is working hard on concepts, creation, and execution of app marketing campaigns.
Mon 25. Mar 2019
Blockchain-based DENT World Telco enables worldwide voice calls directly from the DENT App.
Mon 7. Jan 2019
Our new product DENT Exchange, enables the global trading of mobile data for the first time.