Sun 22. Sep 2019
Mobile Growth Summit 2019 – Moving Marketing Forward
On September 18 and 19, over 500 mobile marketing experts met at the Mobile Growth Summit in Berlin, the world's largest conference for mobile growth and brand marketing. We were there again and received exciting insights into strategies as well as interesting best practices, such as user retention. For the sustainable growth of mobile apps, it is important to focus first on user activation and not on the acquisition.
"If you invest in growth before you have retention, you're not acquiring users, and you're RENTING them." (Gillian Morris, hit list)
In practice, 90% of app users are lost within the first three months. But the recovery is worth it because a returning user generates, on average 67% more revenue than a new user. An effective strategy is: Turn your users into enthusiastic fans.
The Mobile Growth Summit Europe has long since become a standard fixture among the events on the scene and is, of course, a fixed component of our event calendar for 2020.
Add a comment
Fri 11. Jun 2021
A recap from Apple's annual Worldwide Developers Conference.
Thu 11. Mar 2021
Blockchain and eSIM are future technologies that drive changes in many markets, with the physical SIM card is soon to be consigned to history.
Fri 25. Sep 2020
What will our working world look like after the coronavirus pandemic? Read more here about this important question.
Tue 22. Sep 2020
This article gives insights from Minhee, Brand Marketing Designer from South Korea.
Fri 26. Jun 2020
Before you pick up the video camera and start producing content, start planning a video strategy, and ask yourself some critical questions.
Fri 19. Jun 2020
The more that companies are digitalizing their processes, the more crisis-resistant and sustainable their business is.
Fri 8. May 2020
By using eSIM technology, the new version DENT 3.1.0 simplifies the use of global data for everybody.
Wed 8. Apr 2020
G+D Mobile Security and DENT Wireless demonstrate how easy eSIM Management can be implemented.
Sun 22. Sep 2019
Retention is the key to the sustainable growth of mobile apps. It is essential to focus first on user activation and not on acquisition.
Thu 5. Sep 2019
The South Korean tech giant Samsung has added Bitcoin and more than 30 digital tokens to its blockchain wallet.
Fri 23. Aug 2019
Incredible milestone for DENT's second anniversary!
Mon 10. Jun 2019
The product marketing team is working hard on concepts, creation, and execution of app marketing campaigns.
Mon 25. Mar 2019
Blockchain-based DENT World Telco enables worldwide voice calls directly from the DENT App.
Mon 7. Jan 2019
Our new product DENT Exchange, enables the global trading of mobile data for the first time.