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Sun 22. Sep 2019

Mobile Growth Summit 2019 – Moving Marketing Forward

On September 18 and 19, over 500 mobile marketing experts met at the Mobile Growth Summit in Berlin, the world's largest conference for mobile growth and brand marketing. We were there again and received exciting insights into strategies as well as interesting best practices, such as user retention. For the sustainable growth of mobile apps, it is important to focus first on user activation and not on the acquisition.

"If you invest in growth before you have retention, you're not acquiring users, and you're RENTING them." (Gillian Morris, hit list)

In practice, 90% of app users are lost within the first three months. But the recovery is worth it because a returning user generates, on average 67% more revenue than a new user. An effective strategy is: Turn your users into enthusiastic fans.

The Mobile Growth Summit Europe has long since become a standard fixture among the events on the scene and is, of course, a fixed component of our event calendar for 2020.

Conference Fairs & Events On Tour Product Marketing Trends

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The picture shows a desk with different things concerning product marketing, a mind map, a computer with analyses, and a plan with the marketing strategy.

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Retention is the key to the sustainable growth of mobile apps. It is essential to focus first on user activation and not on acquisition.

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