Mon 10. Jun 2019
Our cross-channel campaign for MeinJena
It all started with an idea: The season ticket for the Jena public swimming pools should be redeemable via the MeinJena app. This lead to the concept for our first cross-channel campaign in cooperation with Stadtwerke Energie Jena-Pößneck and Jenaer Bäder und Freizeit GmbH. The challenge was not only to digitally link the season ticket with the Stadtwerke Energie customer portal but also to develop user journeys for different target groups.
The campaign "Deine Energie. Dein Freibad" was the result. We used not only the mobile medium for the first time but also different online and offline channels of all participating partners. So we launched our first crosschannel campaign in cooperation with Stadtwerke Jena Gruppe. Whether ads for social media, screens, websites, information desks, or posters - everything was created by TDSoftware. The campaign promoted the discounted season ticket for all users of the MeinJena app who also linked their Stadtwerke Energie customer portal in the app.
Creativity, agility, and the close cooperation between product marketing and the MeinJena development team, were the basis of a successful implementation. There were less than three weeks between the kick-off and the launch of the campaign.
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